Safari caters to the wholesome needs of the community and take precision and pride in delivering an array of goods and services to all sectors, commencing from the personal level to the societal level.

The brand believes in combining the best of quality and competitive rates, and redefining standards in the goods and services milieu of the globe. .

Company Description

Safari Group of Companies is an umbrella brand envisioned to cater to the complete needs of the state of Qatar. Delivering quality goods at the most competitive prices has been the motto of Safari and the brand focusses on fulfilling needs commencing from the basic level to the luxury level.

Safari maintains one of the eminent shopping malls in Qatar, rendering a range of premium brands and services to its customers. Equipped with world-class facilities, laid-out counters, ample parking area, plentiful food court, skilled personnel and tastefully done exquisite interiors, the mall grants a holistic shopping and lifestyle experience to its customers.

Furnished with an entire array of staples, home and personal need supplies, and sundry items from matchless brands, the two Safari hypermarkets harbored under the Safari umbrella deliver a comprehensive shopping affair, making Safari a one-stop destination for all needs.

Apart from the retail business services, Safari Group of Companies also has several other initiatives under its wing - Safari Trading Est., an establishment that deals with FMCG products; Oscar Trading Est., a retailer of luxury goods within the State of Qatar; Hi-Power Transport & Rent A Car, a transportation and cab services venture in the State of Qatar; Safari Optical, a dealer of premium optical brands; Oscar Advertising, a leading advertising firm for all designing and printing needs; Safari Mobile, a hub of leading mobile brands; Simple Logic, a complete IT solutions endeavor; Europe Travels, an acquired firm dealing with all travel needs and Power Waste Management & Transport Co. WLL, a comprehensive waste recycling and power management system.

Our Mission

At Safari, we believe and adhere to the cardinal philosophy – ‘Customer is King’ and all the goals are aligned to converge at this common point. The workforce team comprising of over 1800 zealous and steadfast employees segregated into several departments and managed by able managers, strive to achieve the organization’s goals and tirelessly work towards it. Combining quality with cost effective pricing and delivering the best in the market in the utmost professional and convenient manner has always been the hallmark of Safari and the goodwill will continue.

Our Vision

Delivering quality consistently and thereby fostering a robust relationship with the customer base has been on the forefront of Safari. Accelerating on the principle of quality, which is directly proportional to trust in the commercial zone, we aim to enforce a team that will continually strive to collate merchandise of top-notch standards and deliver them to customers via our various retail channels.

Safari aspires to discover potential market scenarios, identify the demand scale and act as a tool in merging peerless products with the consumer community. We are on the outlook to broaden our horizons by innovatively combining technology and delivering a better, hassle-free and pleasurable shopping encounter to our customers.

Besides the commercial facet of Safari, we will be embarking on endeavors to lend our support to the larger society through our CSR initiatives. The agenda encompasses plans to aid the lesser privileged sections, emphasize on reusing and recycling of plastics, afforestation etc.

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Origin and Growth

Established in 1995, Safari initially ventured into the commercial arena as a trader of cosmetics, perfumes and food items. In 2005, our first retail venture – Safari Hyper Market began operations at Salwa Road, Doha - Qatar. Ever since its inception, the group has been on an uphill graph in terms of ventures, scale of operations, workforce and customers. Today, as one of the giants in the commercial sector in the state of Qatar, Safari can boast of its unbeatable pricing scales, expanding customer base and indomitable trading practices.

Environment, Health and Safety Policy

Being a leading retailer of consumer goods in the State of Qatar, Safari understands that quality is a balanced composition of quantity, safety and price. Safari ensures that they procure products only from trusted manufacturers and they are filtered through several layers of safety and quality inspection before they reach the end customer. The stocks are thoroughly monitored during the process of sourcing, transportation, storing and distributing to weed out any possibilities of compromise in quality standards due to improper handling, packaging, moisture, pests or any other tangible factors. The products at the retail outlets are periodically checked to avoid any expired or tampered goods.


With the passion to render only the best to all sections of the community, Safari has extended its wings across the State of Qatar and has hypermarkets at Abu Hamour, Salwa Road and Umsalal Muhammed. The brand is proposing to open several more branches throughout the length and breadth of the State.

MD’s Message

Mr. Aboobacker Madappat – Managing Director of Safari Group of Companies, initiated the brand as a small-scale endeavor in 1995. With the evolving economic scenario in the State of Qatar, he strived hard to keep up with the market trends at the time. His relentless passion to deliver the best to customers, along with his expertise in the entrepreneurial sector, motored the growth of Safari into what it is today. With over twenty-five years of expertise in the field, Mr. Aboobacker curated the planning, expansion and diversification, administration, finance functions, information technology and overall working of the business house.

The key strengths of Mr. Aboobacker has been his ability to envision big, predict fluctuations in the market scenario and plan risk management and adhoc supports accordingly, detect new trade options and tap into them, keeping up with global standards and converging the entire workforce towards the common organizational goal.

“At Safari, we believe in combining quality with competent pricing, and delivering them to the customers in the most convenient manner.”

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- Mr. Aboobacker Madappat
Managing Director
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